Hello 2020

As we map out the year ahead, we have to say: Wow. We have come a long way in the last decade of health, medicine and wellness. We have seen the necessary increase in the awareness and treatment of mental health, a notable rise in wellness tech, the onslaught of social media, everything, cannabidiol oil, everything, personalized supplement and meal subscriptions, and of course the rise of the eco-movement towards more simplified, plant-based, waste-free living on a much greater, more accessible scale, just to name a few.

Moving forward into 2020, it will be interesting to see what the next decade will bring us within these markets. For us at Genova, we are excited to be on the forefront of some innovative and exciting product launches coming to North America this year. Additionally, we are thrilled to showcase several key technical partnerships we have formed in a series of blog posts in the coming weeks.

As we enter into a new decade and experience many new categories emerging in the spaces of health and wellness as either a consumer, business owner or both it is so paramount to understand the science-to-business translation behind the scenes of it all.

As we grow into this new year, we are laser focused on providing to our clients just that as we continue on in concept formulation, technical expertise and advice, high quality ingredient support, regulatory expertise & advice and continued R&D consultation and support.

Stay tuned in the coming weeks to learn more!

Happy New Year.

-Team Genova