The Value of R&D in Cannabis

There is a huge tidal wave coming toward the cannabis market. This wave is important, and this wave is in need of sound formulation.

The market is shifting, and as the medical community becomes more and more open to cannabis as medicine, so grows the need and value of quality research and development in the cannabis industry. With such valuable, growing support, R&D in the cannabis industry is now seeing greater investment as companies validate medicinal cannabis and bring new growth to the market.

Many investors are now expecting to see companies with a minimum investment of 10% in R&D before moving forward to ensure a successful product launch in what will be a heavily over-saturated market. This market, often referred to as the "wild-west" due to a mixed bag of new products and new companies hitting the market is going to be very interesting to watch.

With Canada trailblazing this open market, cannabis companies have a great opportunity to step up and take the lead in the R&D necessary to bring safe and innovative medical cannabis products to the market. With such a wide range of potential in the markets of medicine, health and wellness, developing a medicinal quality product within these spaces will require scientific validation with focused R&D.

According to Cannabis Investing News, "those cannabis companies with industry leading R&D teams will be in the best position to not only advance our collective understanding of the many therapeutic uses for cannabis, but to design and produce innovative cannabis products that will set them apart from the competition."

This right here is our wheelhouse. When we started Genova, we built it upon a foundation of sound R&D and powerful thought leaders who work within this space. As an R&D group, we lead daily by the mentality expressed by Cannabis Investing News and we work hard to design, develop and deliver the best quality products for our clients helping them take the lead in this emerging market.

*Source:

https://investingnews.com/innspired/research-and-development-in-the-cannabis-industry/